IMAGINEHOOD LIVES IN DETAILS
This approach is close to the philosophy of the brand MILK2MOUTHS.
It focuses on everyday objects and decorates them with vivid meanings.
It can be a red wine stain spilled on a page of a book, a tree leaf brought through a window by the wind, or the classical Eiffel Tower keychain given by a stranger.
Many different small objects can become decorative shoe* details, have a symbolic sense, be a fun hint, or even a beautiful cliché.
*The decorative shoe meaning comes from the 'decorative arts' description. It is arts or crafts whose object is the design and manufacture of objects that are both beautiful and functional. Just like MILK2MOUTHS shoes.
The brand story is actually a story of its creator. It’s about an idealist living in her Imaginehood.
Besides, the MILK2MOUTHS name originated from her Lithuanian pen-name Pienburniai.
Some people see the brand name as ‘milk into mouths’, while others imagine ‘milk and two mouths'. The brand name leaves the door open to imagination in this case.
Every brand reflects its creator’s mindset. This brand is no exception.
MILK2MOUTHS reflects three values that begin with the same letter: faith, frankness, and fun.
When you sincerely believe in what you are doing, pour a handful of fantasy and diligent work, then everything becomes possible. Just don't forget to have fun.
Finding like-minded people who believe that 'If you can imagine it, you can become it.' (William Arthur Ward)